Hello Chocolate Lovers,
It has finally come, the month we have all been waiting for that drives our cravings mad – October! By this point, we have all seen the chocolate value packs and other sweet treats that line the shelves of grocery stores and supermarkets in preparation of Halloween.
Shoppers are on high alert trying not to fall victim to their chocolate cravings when marching their carts down the aisles. This is for good reason too - chocolate is North America’s favourite flavour. If you ask any trick-or-treater, they will tell you that they are looking forward to getting chocolate bars in their sacs.
However, this leaves one pondering the question of how this all came to be. Let’s take a quick look at some historical ties between chocolate and Halloween shall we?
The tie between chocolate and Halloween actually goes far beyond trick-or-treating. It can go back to the Mexican tradition of the “Day of the Dead” which derives from 15th century Aztec mythology of offerings for the goddess Mictecacihuatl, the ruler of the underworld.
In Mexico during the festival of Dia de los Muertos (Day of the Dead), chocolate was a very popular beverage offering for the spirits along with coffee and tequila. Chocolate has actually been interwoven into the fabric of the holiday.
In addition, the practice of trick-or-treating has many roots – it didn’t start out with people getting candy. One root would be that it derives from an Old Catholic tradition of going from house to house and begging for food in a practice called “souling.” Masquerades also occurred during the beggings and through the interesting process of tradition evolution, this led to trick-or-treating.
Once sweets were given out at the door during this practice, there was no doubt chocolate would be given out as well. Chocolate was a giveaway of choice for decades. In fact, Waldorf chocolate was a primary Halloween candy of the 1900s. They were priced at 25 cents per pound no less. My how times have changed.
By the 60s with larger chocolate manufacturing companies (i.e. Hershey, Nestle and M&M) becoming more mainstream, is there any question as to why chocolate has become the favourite?
So what’s the moral of this history lesson? This is a time where you should indulge in chocolate! Chocolate is a major part of Halloween and has been for centuries –enjoy it!